The back side of Japan pop-culture

The report which helps an understanding about the Japanese culture of present.

The Wall Street Journal
"Japan Goes Gaga Over a 92-Member Girl Group" [http://online.wsj.com/article/SB10001424052970203733304577101733547361496.html?KEYWORDS=AKB48]

Postwar Japanese economy has progressed by mobilizing the innocent general public. Subculture is not an exception, either. Rich economy does not necessarily make people happy. The man of today always has a feeling of starvation to happiness.
The ad industry to Japan had full knowledge of this public psychology most, and use it. The influence of a huge advertising agency is very strong in Japan. Even the mass media is under rule because an advertising agency mediates their advertising revenue.

Japan pop-culture has a strong relation to an advertisement. Rule of Dentsu attains to not only an idol group but anime etc. In Japan, one advertising agency deals with various media. It has a good field and a bad field. Although Dentsu is criticized like a media tycoon of evil, they have helped development of various culture.
The truth, they mobilize people forcibly and are infringing on free society. However, many Japanese desire to be mobilized. That is, to the big tale by people...

Dentsu can respond to various consumer layers. 

There is validity in Yasushi Akimoto's remark in this report.

""AKB48 are unfinished," says Yasushi Akimoto, AKB48 lyricist, producer and mastermind. "Other groups make their debut after auditioning and practicing, but AKB48 are unpolished. Fans can watch them progress," Mr. Akimoto says."

Fan witnesses Idle's growth. That is, fan's[consumer's] life and Idle's[goods] life synchronize.

This composition is close to the sight of rock music culture. If the fact that these two have mobilized the young man strongly is observed, you will understand that my opinion is not eccentric.
The essence in Japan pop-culture is consumers' sympathy grasping, rather than the workmanship of work.
For this purpose, it is allowed even if it holds up sympathy of forgery, the message of forgery, and morals of forgery.
Although I am angry about this portion, almost all people are pleased with it. To be sure, for many human beings, it may be a trifling problem.

Fabricating popularity is old tricks of an advertising agency. Although this is dirty way, it is effective!!

....In the end, the goods recognized by many people make many people happy. Like AKB48.......
I am also one person of the child of Dentsu.

There is such a back side in Japan pop-culture. When getting to know Japan pop-culture, it is important to get to know the technique of an advertising agency.

Related article: Warning!! -The partial information...[link]