The back side of Japan pop-culture

The report which helps an understanding about the Japanese culture of present.

The Wall Street Journal
"Japan Goes Gaga Over a 92-Member Girl Group" [http://online.wsj.com/article/SB10001424052970203733304577101733547361496.html?KEYWORDS=AKB48]

Postwar Japanese economy has progressed by mobilizing the innocent general public. Subculture is not an exception, either. Rich economy does not necessarily make people happy. The man of today always has a feeling of starvation to happiness.
The ad industry to Japan had full knowledge of this public psychology most, and use it. The influence of a huge advertising agency is very strong in Japan. Even the mass media is under rule because an advertising agency mediates their advertising revenue.

Japan pop-culture has a strong relation to an advertisement. Rule of Dentsu attains to not only an idol group but anime etc. In Japan, one advertising agency deals with various media. It has a good field and a bad field. Although Dentsu is criticized like a media tycoon of evil, they have helped development of various culture.
The truth, they mobilize people forcibly and are infringing on free society. However, many Japanese desire to be mobilized. That is, to the big tale by people...

Dentsu can respond to various consumer layers. 

There is validity in Yasushi Akimoto's remark in this report.

""AKB48 are unfinished," says Yasushi Akimoto, AKB48 lyricist, producer and mastermind. "Other groups make their debut after auditioning and practicing, but AKB48 are unpolished. Fans can watch them progress," Mr. Akimoto says."

Fan witnesses Idle's growth. That is, fan's[consumer's] life and Idle's[goods] life synchronize.

This composition is close to the sight of rock music culture. If the fact that these two have mobilized the young man strongly is observed, you will understand that my opinion is not eccentric.
The essence in Japan pop-culture is consumers' sympathy grasping, rather than the workmanship of work.
For this purpose, it is allowed even if it holds up sympathy of forgery, the message of forgery, and morals of forgery.
Although I am angry about this portion, almost all people are pleased with it. To be sure, for many human beings, it may be a trifling problem.

Fabricating popularity is old tricks of an advertising agency. Although this is dirty way, it is effective!!

....In the end, the goods recognized by many people make many people happy. Like AKB48.......
I am also one person of the child of Dentsu.

There is such a back side in Japan pop-culture. When getting to know Japan pop-culture, it is important to get to know the technique of an advertising agency.

Related article: Warning!! -The partial information...[link]

Heart Catch Pretty Cure! The Movie: Fashion Show in Paris! nominated for 2012 Kidscreen Award!!

Congratulations!!

News link[Japanese]
Kidscreen link[English]

The report of TOEI is written like this. [This is a text of a translation machine. I do not have the linguistic capacity which translates others' text into English.]

""Kidscreen" is a trade magazine which takes up the movie contents for a child and teens of every coutry in the world. The business matching event for industry participants for the four days "Kidscreen Summit" is opened in New York in February every year, and the award ceremony of "Kidscreen Award" is also held within this event. The judge who is experienced in the industry in the program of an object age group can grade eyes in all the application works for every element of the regulation which constitutes through and a work, and top 3 works can follow primary examination of "Kidscreen Award" to the final examination as a nomination work by comprehensive score. "Heart catch Precure" was chosen as these top 3 works. "

This is very glad news because Heart catch Precure was a very wonderful animated film!! This movie is one of the tragedies representing the 2000s.

In the 90s, girl's anime had big changes by Ikuhara Kunihiko. He introduced a theme of male existence problem in the genre of girl's anime. It's an "imaginary friend [link]". Although almost people are not aware, an imaginary friend is a theme important for anime culture. This character has the fate which dies the moment a child grows up. Therefore, it is a character used abundantly in juvenile literature. "Toy Story" is famous.
Reference; Sailor moon R movie [link]

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